n. (tweeting): a post or status update on Twitter, which only allows messages of 140 characters or less, providing a quick update about your life on the home pages of all the users who are following you.
Duncan Aviation has been involved with social media since 2008. We started with a small presence on Facebook and expanded into Twitter, LinkedIn and YouTube in 2009. We now have hundreds of fans and followers who connect with us daily through these tools.
We got involved because we recognized that people in our industry were using social media to talk about the things that are important to them. We are listening and communicating with tools like Facebook and Twitter in addition to communicating in all of the ways we always have–in person, on the phone, via e-mail as well as through our publications, our website and industry events. By listening, we know what is important to our customers and can focus on how we can best serve them.
We know that our involvement with social media has had a positive impact on our marketing efforts. We have been tracking increased traffic to our website, increased coverage in industry press and blogs, improved search rankings for industry keywords and one-on-one interaction with customers that can’t be measured in dollars.
In 2009, for the first time, we used Twitter to monitor and comment on NBAA show buzz. We, along with many other industry leaders, used Twitter to listen to what others were saying in the weeks leading up to the show. During the show, we continued to listen and communicate via our established networks on Facebook and Twitter. This was a great new way to deepen our engagement with our aviation community during the most exciting industry event of the year.
The advantages of social media far outweigh any disadvantage. Some may say time is a barrier or may be concerned about negative comments on social media channels. Our marketing team has been doing a great job monitoring our brand and engaging with the industry with these new tools, and the comments have all been positive. Even if there were an issue that was discovered through social media, we would handle it the same way we always have—by doing the right thing for our customer. The benefit in a case like this is that everyone who follows us would see how we take care of our customers, even when things don't go perfectly. We are using these new tools to listen, engage and communicate with people in our industry in a new way. We are excited to be out in front with the innovators, learning and growing along with our industry.
We invite our industry partners to get out there with us. Connect with us on Facebook, Twitter, YouTube and LinkedIn. When you do, you will join the ongoing social media conversation about business aviation.
Join us here:
LinkedIn.com – search for the group Duncan Aviation.
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